Most people often ask this question when they first learn about our name. Some would act it out as a cute sneeze “ha joo men”, and some would say it out like we are a member of a South Korean Boy Band “joo men”. We are glad that they did, as this has been an effective ice breaker for most of our fruitful, long-serving business relationships. And just so you know, the word ‘hju:men is derived from the phonetic spelling of human, where you would often encounter those weird symbols in a dictionary. Fundamentally and philosophically, it is a name that best explains who we are and how we do things, and we love it.
